The Tides

Playa del Carmen, Mexico

General Director-Development/Sales and Marketing

Luxury resort residential development and sales and marketing company created to be responsible for all Kor Hotel Group related for sale resort residential projects.  First dedicated project was branded under the Tides name with more than 300 feet of ocean frontage on the popular Mamitas Beach in downtown Playa del Carmen.

• • • Acquisition of an ultra prime parcel of land in downtown Playa del Carmen for in excess of $20,000,000
  • • Pre-development of 205 Residential Condominiums and 7 food and beverage or retail service outlets
  • • Management of a team of more than 15 people for all acquisition and pre-development work
  • • Architecture, design review as it related to the sales and marketing of the project
  • • Acting developer representative
  • • Creation and leadership of sales and marketing team
  • • Responsible for launch of $70,000,000 in sales (Mexico record in 2006)
  • • Negotiation for all hotel and condominium management ownership documents including future owners questions and associated amendments
  • • Negotiation of hotel, spa and food & beverage management agreements
  • • Achieved sales price per square foot in excess of 30% more than the competition
  • • Management of purchaser architecture and finish revisions and customization